What Is White Label Social Media Marketing [+Best Tools] | Statusbrew (2023)

Are you looking to expand your agency's service offerings by offering social media marketing services to your clients? Then, white label social media marketing might is your answer.

White label social media marketing refers to outsourcing a business's social media marketing to an agency or software and executing it under their name. This allows businesses to take advantage of the benefits of social media marketing without having to invest in building an in-house team.

In this blog, we will dive deeper into what white label social media marketing is and share some of the best white label social media marketing tools to help you offer this service to your clients.

Table Of Contents:

  • What Is White Label Social Media Marketing?
  • 8 White Label Social Media Marketing Tools For Agencies
  • Final Recommendation
  • FAQ (Frequently Asked Questions)

You can directly jump to a section of your choice or keep scrolling.

What Is White Label Social Media Marketing?

White-label social media marketing is a service or tool that agencies get from other providers and provide to their clients under their brand name. This implies that you, as an agency, can provide social media marketing services to your customers and increase your revenue without engaging more staff members and developing effective delivery methods.

Here are the top reasons why most agencies use white-label social media marketing services:

  • Save time and resources
  • Take advantage of the industry experts' knowledge
  • Increase your revenue
  • Get access to innovations

8 White Label Social Media Marketing Tools For Agencies

  • Statusbrew
  • Sendinblue
  • PromoRepublic
  • Mention
  • Vendasta
  • MixBloom
  • Lumen5
  • AgencyPlatform


What Is White Label Social Media Marketing [+Best Tools] | Statusbrew (1)

Statusbrew is a social media management tool to post and manage social content, manage engagement and interactions and analyze content and engagement performance on multiple accounts. Statusbrew offers several features that make client management easy for agencies.

The platform provides effective posting and scheduling options.

You can incorporate customized approval workflows within your agency to ensure content is being published only after the required approvals.

In fact, Statusbrew allows you to dedicate one space to each client to avoid confusion. Each space is like a white box that keeps all the activities of that space confined to itself.

(Video) 3 Best White Label Softwares For Your Digital Marketing Agency

Statusbrew's engage inbox helps you to collaborate with your team members to manage interactions on your client's social accounts to never miss out on any conversation and respond to their queries faster.

Statusbrew provides a neat and organized content calendar. You can choose to reschedule content by simply dragging and dropping posts from within your calendar.

Statusbrew even allows you to generate white-label analytics reports for various social platforms. Social media managers can customize reports with their brand's logo using Statusbrew's custom branding feature. They can easily share them across the team by exporting them in PDF or CSV format.

Customer Reviews

Statusbrew helps my social media efforts - especially to channelize efforts in the right direction: whether it is scheduling posts on multiple social platforms, collaborating with my team, or generating custom reports for my social media efforts.

I run a social media agency and i have several clients for whom I need to share posts regularly on Social Media. However, it is tedious to manage so many accounts but Statusbrew helps me a lot. I can easily schedule all my clients post using this tool. This makes our job so easy. Moreover, the Social media reporting and customer service feature of this tool is amazing as it helps me to response all comments and messages from the Tool so I need not to switch between multiple tools. It is an amazing tool for social media agencies.

Customer Ratings

G2 Capterra
4.7/5 4.8/5

Pricing (Annually)

Plan Pricing
Lite $69/month
Standard $129/month/license
Premium $229/month/license
Enterprise Custom pricing

Book a free demo of the platform to learn how we can help you escalate your clients' social media marketing!

Try Statusbrew


What Is White Label Social Media Marketing [+Best Tools] | Statusbrew (2)

If you work in the email marketing industry, you might know about Sendinblue. It is one of the most popular white-label services for email customization.

Sendinblue has a drag-and-drop email editor with a vast library of templates. With ready-to-use blocks, you can create a new email design from scratch. Sendinblue even allows you to launch A/B testing of your emails and define the best send time.

Sendinblue is primarily a white-label email editor tool. But the tool has features for creating chatbots, managing customer messages, and launching SMS campaigns. Sendinblue even helps to automate many of these routine tasks.

The platform helps to create signup forms, landing pages, and ad Facebook posts.

(Video) Best White Label Social Media Services | DesignRush Trends


What Is White Label Social Media Marketing [+Best Tools] | Statusbrew (3)

The PromoRepublic is a white-label tool for agencies managing social media marketing projects for various clients. It provides all the necessary social media management tools braided under your brand's name, style, and domain.

This white-label platform provides a workspace for your clients and team to have a discussion over ideas.

PromoRepublic provides one of the leading white-label services for social media management. It is worth taking a look at for marketing agencies with a lot of SMM projects.

It provides features that help agencies to manage tons of social profiles. Besides, it also provides solutions for enterprises and small businesses.

PromoRepublic provides content management and distribution features on Facebook, Instagram, Twitter, LinkedIn, and Pinterest. You can create, schedule, and promote posts. Features for engaging with users and results analysis are also available.

PromoRepublic provides a photo editor for branded content creation, an ad manager, a social media calendar, and a PDF reports generator.

The platform can be a workspace for your whole team where you can get approvals from clients, save drafts and templates, and discuss your current tasks.


What Is White Label Social Media Marketing [+Best Tools] | Statusbrew (4)

Mention is a white-labeled tool for marketing agencies to grow their client's brand awareness and engagement. It gathers all your clients' brand mentions online.

It helps to track a competitor, industry, or brand topic. You can compare and analyze online conversations and even create content based on important web and social insights.

Using this data, you can present your clients with detailed results of your team's performance.

(Video) A to Z Guide to White Label Solutions for Marketing Agencies

Marketing agencies like Mention for the opportunity it helps to create using competitors' analysis. Agencies can even send this analysis to their clients automatically in a branded report.


What Is White Label Social Media Marketing [+Best Tools] | Statusbrew (5)

Vendasta is an all-in-one platform used by over 60,000 agencies, service providers, and media companies to sell their services to local businesses under their brand. The platform offers a white-label marketplace, enabling businesses to expand their offerings and discover new products and services while providing a fully on-brand experience for their customers.

For social media management, Vendasta provides businesses with a significant advantage over their competitors in the social marketing space with its wide set of tools and resources. The platform's white-label social media solution features an automated workflow that makes scaling businesses easier.

Their freemium solution, Social Marketing, provides clients with a "new level of social media fulfillment" under their brand, with the option to upgrade to a paid version for added value and scalability. This enables business outsourcing companies to expand their business and achieve excellent results while operating under their own identity.


What Is White Label Social Media Marketing [+Best Tools] | Statusbrew (6)

MixBloom specializes in producing high-quality custom social media content that effectively engages various audiences. Their team of social media managers handles every aspect of the process for their clients, and their service is scalable, allowing clients to add or remove brands as necessary.

MixBloom's services fully adapt to its client's specific needs and goals. They provide an easy content review and approval process and the ability to exchange feedback and request edits. Their solution is entirely white-label, allowing marketing agencies to brand MixBloom's dashboard with their own logo, colors, and domain and share it with clients for direct content approval.

MixBloom's offering includes high-quality social media content, such as original images, professionally written copy, and well-researched hashtags. Unlimited revisions are included in their core offering, as well as scheduling and publishing content according to an agreed-upon schedule.


What Is White Label Social Media Marketing [+Best Tools] | Statusbrew (7)

Lumen5 is a video creation platform offering agencies white-label tools to create stunning social media videos for clients. With Lumen5, creating creative and professional videos becomes easy without spending hours in front of a computer. Lumen5 even turns text into social media videos in minutes.

This tool automatically allows you to create white-label social videos from a text by analyzing the text through AI and putting images, animation, and video together.

(Video) How To Find A Whitelabel for SMMA


What Is White Label Social Media Marketing [+Best Tools] | Statusbrew (8)

AgencyPlatform offers a range of white-label social media solutions. Each solution includes a complimentary dashboard, a review widget for enhancing positive reviews, automated weekly and monthly reporting, and customer support via email, phone, and chat. They help clients establish their social profiles on various platforms such as LinkedIn, Facebook, Instagram, Twitter, and Pinterest.

They create a brief bio summary and design visually appealing graphics consistent with the client's brand. They specialize in boosting social presence, enhancing organic reach, and providing prompt notifications for leads. They also offer a flexible month-to-month contract with no binding periods. Weekly and monthly reports are provided to track progress.

Final Recommendation

One of the most profitable services to outsource is those involving social media. This is why most digital agencies include social media marketing as one of their offerings.

With social media marketing services being one efficient strategy for agencies to increase their recurring revenue, white-label social media management solutions can be helpful in this situation.

Your agency can grow by outsourcing social media marketing services to a white-label partner or tool without expanding the internal staff or limiting your team's bandwidth.

By using white-label social media marketing tools outlined in this article, you can provide your clients access to powerful marketing technologies under your agency's branding. It will allow your agency to maintain the appearance of being a one-stop shop for your client's social media marketing needs.

Book a free demo of Statusbrew to start sending branded social media reports to your clients and build customized social media approval workflows!

Try Statusbrew

Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, WhatsApp, Twitter, LinkedIn, YouTube, and even Google My Business.

FAQs (Frequently Asked Questions)

Here are some commonly asked questions about white-label social media marketing:

What is a white label in marketing?

When one company sells marketing services from another company by rebranding it as its own, it is known as white labeling in the field of marketing.

(Video) 11 White Label SAAS Software You Can Start Selling Today

What is white-label Instagram content?

The process of obtaining access to a creator's Instagram content to promote it as an ad is known as Instagram whitelisting. These ads can be run through the brand's account (whitelist ads) or the creator's account (branded content ads).

What are white-label social networks?

White-label social networks are a type of "members only" social network with limited membership.

Which are the best white label social media marketing tools?

The top 3 best white label social media marketing tools are:

  1. Statusbrew
  2. Mention
  3. Sendinblue


  • Social Media Tools
  • Agency


What is white label social media? ›

A white label social network platform is a software platform that allows you to create your own private, “members only” online community all under your own branding.

What is a white label digital marketing agency? ›

The term "white label" is a catchword in the realm of digital marketing. Basically, it means that an agency has a partner that does work for them and their clients under their brand name. For example, my agency offers SEO services to our agency partners, which they can then present to their clients as their own.

How do I start a social media marketing business? ›

How to create a social media marketing strategy in 9 steps
  1. Choose goals that align to business objectives.
  2. Learn everything you can about your audience.
  3. Get to know your competition.
  4. Do a social media audit.
  5. Set up accounts and improve profiles.
  6. Find inspiration.
  7. Create a social media content calendar.

What is white label examples? ›

White labeling is a widespread practice in multiple industries. A common everyday life example is grocery stores that add their brand to convenience goods, which are actually produced by other companies and sell the goods as if they were their own.

What are white label products examples? ›

Many white label products have been successful, so keep a close eye on these products to get ideas on how to make your own.
  • Messaging app. ...
  • Stainless steel bottles. ...
  • Yoga gear. ...
  • Tote bags. ...
  • Phone accessories. ...
  • Pet accessories. ...
  • LED light. ...
  • Cosmetics and skincare.
May 11, 2022

What is a white label strategy? ›

The strategy within white labeling involves using a brand's reputation to sell a similar, yet cheaper to produce, product. This allows brands to reduce their costs of manufacturing while also enjoying the benefit of important existing consumer relationships.

What apps white label? ›

A white label app is a generic app that is created by software developers as a sort of blank slate. These kinds of apps are designed solely with the intent of reselling it to a business that would like to rebrand the app as their own. They can be injected with just enough online branding to stand out from the crowd.

How do I promote my white label website? ›

8 Tips to become a successful white-label website builder reseller
  1. Tip 1: Offer ongoing design and maintenance support. ...
  2. Tip 2: Bundle your services. ...
  3. Tip 3: Use templates to your advantage. ...
  4. Tip 4: Empower your clients. ...
  5. Tip 5: Security matters. ...
  6. Tip 6: Respond to clients in real time with 24/7 support.
Nov 22, 2022

Is white label same as dropshipping? ›

Other retailers lack shelf or warehousing space, so they order white label products on demand, and the manufacturer ships the product directly to the consumer once it's been ordered. This is called dropshipping.

Is White Labeling B2B? ›

White labeling is B2B – you make a product, selling it to another business for them to brand and sell to their own customers.

How much should a beginner social media marketer charge? ›

Hourly. $15-$50 per hour would be appropriate for someone with 1-5 years of experience. $50-$100 per hour is often charged by intermediate social media managers and creators, whereas advanced creators can go all the way up to $250!

How much should a small business pay for social media marketing? ›

The cost of social media marketing/management in the U.S. can vary depending on many factors. However, most businesses spend about $500 to $10,000 per month on social media marketing and advertising in the United States.

What is another name for white label? ›

Synonyms. (a generically manufactured product): private label. private brand.

What does white label mean in SEO? ›

So white label seo (also referred to as SEO reselling or private label seo) simply means your agency sells or offers SEO services to your clients under your brand, however, all the work is done by another seo agency.

How much does white labeling cost? ›

The monthly maintenance fee starts at $500/month – this includes dedicated load balancers, account manager, maintenance, and more. The fee may be higher based on the setup and support required by the customer.

How can you tell if a product is white label? ›

White label products are sold by retailers with their own branding and logo but the products themselves are manufactured by a third party. White labeling occurs when the manufacturer of an item uses the branding requested by the purchaser, or marketer, instead of its own.

Why is it called white label? ›

A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress.

How do I create my own brand product? ›

  1. Research your target audience and your competitors. ...
  2. Pick your focus and personality. ...
  3. Choose your business name. ...
  4. Write a slogan. ...
  5. Choose the look of your brand (colors and font) ...
  6. Design your brand logo. ...
  7. Apply your branding across your business.
Oct 29, 2022

What are white label digital products? ›

White-label digital products are apps that you can sell under your own brand. Picture Hootsuite or Mailchimp with your logo on it. The beauty, of course, is that these products look like your own tools but you don't have to hire an army of developers in-house to build or maintain them.

Is white labeling free? ›

Pricing: You can use the white label marketing platform for free.

What are white label tools? ›

A white label tool is a tool that is developed and maintained by a third-party company but is branded with the original company's (in our case, agency) own branding (such as logo and name). White label tools are often used by web design and development agencies to offer their clients a complete solution.

How to build a white label platform? ›

Let's briefly sum up what steps you should take to build a white-label app:
  1. Choose between single- & multi-tenancy.
  2. Decide on what UI/UX features will be customizable.
  3. Set up a UI/UX customization dashboard.
  4. Choose a server.
  5. Enable error monitoring.

What are white label sites? ›

What is a White-Label Platform? In the most basic sense, white label products and services can be described as re-brandable and re-sellable items created by one company to be rebranded and resold by another company. White label platforms create a product or service that can be easily rebranded by a reseller company.

Who are the best white label SEO providers? ›

The 5x Best White Label SEO Services
  1. Search Logistics. Search Logistics is a specialised SEO agency that offers high-quality white label SEO services. ...
  2. Boostabilty. Boostability is one of the biggest white label SEO services in the world. ...
  3. Vendasta. ...
  4. The Hoth. ...
  5. HigherVisibility.
Mar 25, 2022

What is Amazon white label? ›

White labeling is when a manufacturer creates generic products for mass production and sells them to different retailers. Sellers who buy products from a white-label manufacturer make minor variations, like adding their branding and packaging.

What is a white label product on Amazon? ›

White Label and Private Label are often used interchangeably. However, there are subtle differences. White Labeling usually means taking generic items and selling them as your own. Thus, since the products are already manufactured there is no room for customization of the products themselves.

Is Shopify a white label solution? ›

In conclusion, white label Shopify is an excellent option for businesses that want to launch an online store quickly and easily, without having to worry about the technical aspects of setting up and maintaining a website.

What is the opposite of white labeling? ›

Just like white-label products, private-label products are manufactured by one company but sold under another company's brand. But in terms of customization, private-label is the opposite of white-label. Usually, in private-label banking, the end product is customized even before it gets labeled.

How much should I pay someone to run my social media? ›

Here are average rates for both: Social Media Specialist salary: $6,000 per month. Social Media Manager freelance rate: $14-35 per hour. Creator compensation: $100-$425 per post or video.

What is the monthly fee for social media management? ›

Social media management costs can vary a lot depending on the size of your business, the scope of your work, and the level of experience you bring to the table. As a general rule of thumb, you can expect to charge anywhere from $500 to $5,000 per month for social media management services.

What is the fastest growing social media platform? ›

Among the major global platforms, Facebook and Instagram will remain firmly at the top in both total revenues and user base, and TikTok will once again be the fastest-growing platform in both areas. But this isn't the status quo it seems to be. The events of 2022 are reshaping social media in multiple ways.

What are the three types of social media marketing? ›

The Three Main Types of Social Media Marketing
  • content marketing/content creating.
  • advertising/sponsorship.
  • influencer marketing.
  • social media management/community management.
  • paid media.
  • building your following.
  • contributing to forums.
  • reviews.

How much do Facebook marketers charge? ›

How much does Facebook advertising cost? Research suggests that advertisers should expect to pay: $0.94 per click or $12.07 per 1,000 impressions. Facebook bills advertisers based on two metrics: cost per click (CPC) and cost per mille (CPM)—otherwise known as cost per 1,000 impressions.

How much do freelance social media managers make? ›

As of Mar 6, 2023, the average annual pay for a Freelance Social Media Marketing Manager in the United States is $52,815 a year.

What is the average income for social media marketing? ›

While ZipRecruiter is seeing hourly wages as high as $37.02 and as low as $7.93, the majority of wages within the Social Media Marketing jobs category currently range between $15.87 (25th percentile) to $23.08 (75th percentile) across the United States.

What is White Labeling on Instagram? ›

Understanding White Label Instagram Management

Marketing agencies and social media managers use white label software to ensure consistent Instagram growth for their clients without devoting hours a week to Instagram themselves.

Is white labeling illegal? ›

Do you need permission to white label products? To legally sell white label products under your own brand name, you must craft a manufacturing, branding, and sales agreement with a white label manufacturer. Like all business contracts, these agreements should be crafted with the help of a specialized lawyer.

What is one advantage of a white label social network? ›

One of the key benefits of having a white-label social network is that you get apply your own branding to the platform.

What is white label Instagram content? ›

Instagram whitelisting is the process of obtaining access to a creator's content to promote it as an ad. These ads can be run through the creator's account (branded content ads) or the brand's account (whitelist ads).

How much should I charge for whitelisting? ›

How to Price Whitelisting. Since whitelisting seems to be similar to granting usage rights to images, considering they'll be running ads, we find that pricing this like you would image licensing is best. This can range anywhere from $250 to $5,000.

How do I set up whitelisting? ›

How to set up influencer whitelisting on Instagram (and Facebook)
  1. Simply, open Facebook Business Manager > Business Settings > Users > tap Partners.
  2. Then, tap the Add dropdown > select Give a partner access to your assets.
  3. Enter the brand's Facebook Business Manager ID > tap Next.
Nov 9, 2022

How to start white label business? ›

How do I start white labeling?
  1. Choose a product.
  2. Find a supplier—determine if you will buy inventory, dropship, or print on demand.
  3. Create a brand and branding assets for your business and submit your customizations (refer to each supplier's specifications and steps).
  4. Set up a Shopify store and sales channels.
Mar 21, 2021

How do you legally use white label? ›

Things you may include in a White Label Agreement
  1. It should be made clear in the agreement that the party supplying the goods must provide goods of acceptable quality and free of defects;
  2. The goods are fit for purpose;
  3. The goods are safe and are in no way hazardous;


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