UW-Madison professor creates beet that actually tastes good (2023)

Kimberly Wethal

Irwin Goldman has spent much of his career de-beeting the beet.

A horticulture professor at UW-Madison, Goldman is a plant breeder focusing on onions, carrots and beets in his lab. And while carrots and onions are just fine, beets take priority for him, since he's the only person in the nation who's working on breeding the plant.

It helps that beets captivate him, too.

"They're kind of an underappreciated, old-fashioned crop, that like your grandparents eat beets," Goldman said. "And I found in them like such a wealth of beauty and the color and flavor and texture. I just fell in love with them."

Goldman has found that beets have almost a cult following — at one point, a group of students from Yale University who had formed their own beet fan club reached out to him, he said with a laugh.

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Through Goldman and former UW-Madison professor Nick Breitbach's breeding work, they've created a new beet — aptly named the Badger Flame Beet, which brings the vegetal goodness of the plant without the off-putting dirt taste that often comes with it. The Badger Flame Beet was created from a genetic cross of a yellow beet and a rounder Chioggia beet— named for a small town in Italy— that boasts a signature swirl pattern.

As they bred the beet, Goldman and Breitbach were looking for mildness in relation to a specific genome that causes the earthy flavor. They hadn't isolated that genome at that point, so they bred the Badger Flame Beet the traditional way, through taste.

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During talks he gives, someone in the audience often points out that Goldman is effectively "de-beeting" the plant. But humans have been changing their food for thousands of years, Goldman always answers.

"I think about that a lot as a plant breeder because we are changing our food, but I feel like that's really what humans have been doing since the beginning of agriculture 10,000 years ago," Goldman said. "It's all been about changing our food — I guess I don't want to say that I should be in charge of changing it — but I think that crops are evolving all the time. To be connected to that process is really beautiful."

UW-Madison professor creates beet that actually tastes good (2)

What is it about plant breeding that intrigues you?

I totally fell in love with the field of plant breeding, because I really liked working outside, but I like working with my hands and thinking, and I like genetics, and then you were working ultimately with food. It's like that unique combination of things my dad always said, you know, don't get a job that you've just worked with your hands, because it's too hard on you, and I feel like plant breeding has just enough of that.

What is it about beets that is so captivating to you?

I think it is partly that there's nobody else breeding them the United States. I also found that people love them when they were exposed to them, but a lot of people didn't know about them. I think it's just it's kind of a charismatic vegetable, in that it's kind of old-fashioned, but then when you get exposed to it, it's fantastic.

UW-Madison professor creates beet that actually tastes good (3)

A company that sells the Badger Flame Beet seeds describes the beet as having a "dirty reputation." Can you explain that?

They say that eating beets is like licking a playground. It's like eating dirt. Beets have the earthy flavor that they do because they make this molecule called geosmin, which is the scent of soil. The scent of soil is really due to bacteria in the soil. When you put a shovel in the soil and you turn over the earth, you get that smell that's from bacteria. But for whatever reason, beets also make that same compound, and so they taste like dirt. By far, the most common comment that I would get about beets when I go around the state talking about how I'm working on breeding beets, trying to improve beets, is they would say, can you do anything about the dirt flavor of the beet? So that's really what we started working on back in the mid-90s — could we make a beet that is not as earthy so that it would be more palatable that people wouldn't get just that off-putting taste of dirt. Some people are into the earthy flavors, but a lot of consumers just don't want that.

Can you talk about how you developed the Badger Flame Beet?

(Breitbach) and I started by simply taking taking two plants that we really liked and crossing them together, doing the traditional breeding approach and tasting for low levels of earthiness and low levels of astringency and so it was a lot of eating and tasting.

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UW-Madison professor creates beet that actually tastes good (4)

How many beets did you taste in the process?


The seed company writes that you think like a chef as you breed plants. Do you agree with that?

That has been an evolution for me personally. When I first started in plant breeding, I didn't think about it that way until some really smart people took me aside and said, "If you spend 10 or 15 years breeding a new thing, and then you come to the market with your thing and you say, 'Here, I bred this wonderful thing. Now why don't you use it?' OK, that's fine. But wouldn't it be better if you involve those people early in the process?" In year two and year three, you're like, "Hey, this is what I'm selecting, what do you think of this?" Those people who are culinary professionals, they might say, "Oh, you know what, that's not a good direction," or, "You should try this." Doing participatory breeding with culinary people, with chefs, has made a big difference because honestly, I'm not trained in that area. I don't know what works. I don't know what consumers necessarily would like or what's good in the kitchen. And that has really changed how I'm doing plant breeding.

UW-Madison professor creates beet that actually tastes good (5)

How does it feel knowing people enjoy this beet?

For a plant breeder, that's such a joy to have people eating the stuff that you've bred. The fact that people are eating this thing and using it, it's shown up on restaurant menus, it's showing up in grocery stores. I got some messages from people like, "Hey, you know I'm getting them, I'm able to buy this beet." You know, there are more important crops in the world, I realize that, but it has been wonderful to be supported doing this kind of vegetable breeding.

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In the weeks before I joined the Wisconsin State Journal in September, I was told this: Remember that a higher education institution is like their own city. It has its own character and struggles, defined by the students who learn there and the faculty who teach them.

I have seen this over and over again, and it was particularly clear when I visited UW-Platteville at Richland a week after the University of Wisconsin System ordered degree-fulfilling classes to cease because of low enrollment. During my visit, I found many of the devastated students to be emotionally invested in their campus community — and committed to saving it.

It's why Richland Center grieving the loss of its once-vibrant campus is my top story of 2022.

UW-Madison has its own slate of issues. There, a growing population is pitted against on- and off-campus housing availability. I wrote about the tactics used to clear returning students out of the dorms to make room for freshmen, and the frenzy that ensued as students put their lives on hold to secure housing for next fall.

At Madison Area Technical College, a key issue is how to alleviate barriers their students face just to get into the classroom. Finding adequate child care is one of them — I wrote about the efforts to expand future access at the Goodman South Campus and its four rural campuses.

Much of my beat is hard news, but some of my favorite stories are features of students who make up the character of campus. I wrote about Kirstan Gimse, the student commencement speaker who's achieving her dream of being a scientist that she saw as unattainable.

I'm looking forward to diving deeper into the beat in 2023 and am so grateful for the support of State Journal subscribers that allows me to be one of the few reporters in the state dedicated solely to covering higher education.

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  • Know Your Madisonian
  • Irwin Goldman
  • Badger Flame Beet
  • Uw-madison
  • Uw-madison Horticulture
  • Nick Breitbach

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1. UW-Madison Engineering Beyond Boundaries
(UW-Madison College of Engineering)
2. Everything You Wanted to Know About Beets | University Place
(PBS Wisconsin)
3. Diversity at UW-Madison
4. UW-Madison May 13, 2017 Commencement Speech by Steven Levitan
(UW-Madison Campus Connection)
5. What is a Business Badger?
(Wisconsin School of Business at UW–Madison)
6. The science of ice cream, Dr. Maya Warren
(Harvard John A. Paulson School of Engineering and Applied Sciences)
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