6 Media Planning Strategies to Grow your Marketing Efforts (2023)

Tables of Contents

  1. What Is Media Planning?
  2. Media Planning Strategies
  3. Steps to Developing a Media Plan
  4. Media Planning vs. Media Buying
  5. Media Planning and Marketing

6 Media Planning Strategies to Grow your Marketing Efforts (1)

You’ve probably heard it before: “The medium is the message.” But who said it? Why does it matter in the world of media planning? The declaration comes from Chapter 1 of Canadian communications scientist Marshall McLuhan’s 1964 book, Understanding Media: The Extensions of Man. McLuhan helped illuminate the power of language, images, and the mode of message delivery to influence human thought and behavior.

Marketers and professional communicators must know how to harness that power to deliver messages to the right people. No matter the nature of the message, it must be conveyed via some form of media.

And to make sure the message reaches the right people at the right time, marketers and communicators must understand media planning, which determines what, when, and how often messages are delivered in traditional forms (print, broadcast, outdoor ads, etc.) or digital forms.

The financial stakes are high in the digital advertising industry. According to research from the Winterberry Group, online media spending reached $145.3 billion in 2019, with investments increasing 19.1% over 2018. The highest growth categories included digital video, digital audio (podcasts and music streaming), and paid social ads.

Another report from PricewaterhouseCoopers (PwC) reflects that online media spending has surpassed TV, radio, magazine, and newspaper ad spending, all of which are experiencing flat or declining sales. Spending on mobile ads is expected to increase from 70% to 81% of online ad sales between 2019 and 2023.

Media planners are responsible for making sure those billions of advertising dollars are not wasted. They must understand every aspect of media planning to support a messaging strategy that delivers the desired results.

It begins with understanding the definition of media planning, as well as its components, the types and purposes of different media platforms, and the factors that make up a media plan.

6 Media Planning Strategies to Grow your Marketing Efforts (2)

Back To Top

What Is Media Planning?

Media planning is the process of determining how, when, and to what audience a branding or advertising message will be delivered. A media planner analyzes how a message is intended to support a marketing or advertising strategy and then develops tactics to share that message in the right places with the right people.

At an advertising or marketing agency, the duties of a media planner might be assigned to a content director, marketing manager, account manager, or combination of people with knowledge of media, budgeting, content creation, and other areas of expertise related to marketing.

No matter who is responsible for development, the process requires a deep understanding of the components of a media plan, the platforms that can deliver the message, and the factors that go into an effective plan.


The Components of Media Planning

Before developing a plan, the media planner must fill in the blanks on specific components. Trying to make a media plan without first understanding its components would be like riding a bicycle blindfolded.

The component checklist serves as a foundation for the plan and should take into account:

  • Audience: Whom is the message targeting? Why is the message relevant to them? How is the message serving them?
  • Marketing budget: How much is available to spend on delivering the message?
  • Conversion goals: What action should the message encourage the audience to take? How will that action support the strategy?
  • Definition of success: What key performance indicators should be tracked? How do they support the strategy? How will they be measured and reported? What is the anticipated return on investment?
  • Message frequency: How often should the message be shared? How much is too much?
  • Message reach: How many people should receive the message? Where do they live? Is the message platform scalable? How reach is measured depends on the platform being used to deliver the message. It is important for media planners to understand the nature, uses, and usefulness of every available form of media.

The Forms of Media

Marketing and advertising content takes the form that best conveys the message and achieves the desired action on the part of the consumer. Digital media includes all the assets a consumer finds on the internet: paid ads on search engines (pay per click), banner ads associated with targeted remarketing, videos and static ads on social media, website development, and more.

In 2019, for the first time, digital advertising spending surpassed traditional advertising spending. According to digital marketing publication eMarketer, digital marketing spend was estimated to account for 54.2% of total U.S. advertising spending in 2019.

In traditional and digital media, efforts to spread messaging can be categorized as:

  • Owned media: Owned media consists of original assets, such as blog posts and videos, published directly on platforms owned and operated by the organization attempting to spread the message. The ultimate goal of owned media assets is to go viral — a nice-to-have but unpredictable state that should never be considered the linchpin of any media plan.
  • Earned media: Earned media are assets that share the organization’s message but are created by separate parties, such as news stories or profiles in a newspaper or online news site. This typically is a function of public relations or media relations.
  • Paid media: These are assets associated with ad spending, such as social media advertisements, paid search ads, paid commercials on TV or radio, or the paid placement of an asset such as a guest blog post on a news website.

No type of media can be dismissed as unimportant. The type of media used could make or break a campaign, which is just one of several factors that determine a media plan’s potential effectiveness.

The Factors of Effective Media Planning

The three pillars of an effective media plan — purpose, audience, and reach — are interconnected but must be considered separately during the early stages of plan formation. Here is an overview of the factors of effective media planning.

  • Purpose: What is the goal or objective of the campaign? Is it to generate brand awareness? Encourage a user to share contact information or to fill out a form? How does the asset support the larger marketing strategy? All of these questions must be answered very early in the planning process.
  • Audience: Who is the targeted consumer? Who will benefit from watching, listening, or reading the piece of content? Who is likely to buy the service or product or to develop a long-term relationship with the brand? The purpose and the audience go hand in hand.
  • Reach: How many people are targeted by a particular media platform, and at what frequency? Reach and frequency — the number of times a potential customer is offered the chance to read, watch, or listen to the asset — are related. Not every potential audience member consumes media at the same rate. The more often a video or ad is shared, the more likely it is to be seen.

Once the three pillars have been identified, a media planner can flesh out the plan to develop a larger strategy and supporting tactics.

Back To Top

Media Planning Strategies

Exploring media planning strategies can help marketers effectively choose the right media platforms for spreading a message to a relevant audience.

What follows is an overview of some of the primary considerations that must be addressed when preparing to develop a media plan.

1. Selecting Relevant Media Channel(s)

Media planners have choices when it comes to the channel or channels they select for sharing a piece of content. Channels are platforms, digital or traditional, that serve content to users.

Traditional channels are TV, radio, and print ads. Digital channels are social media, websites, email, and other online platforms.

The channel chosen should be a platform the target audience is likely to frequent. Channels appeal to users based on age, gender, socioeconomic status, and other demographic factors.

For example, a business-to-business (B2B) audience would be more likely to be reached on LinkedIn, where businesses and employees interact on a professional level. On the other hand, a business-to-consumer (B2C) audience might be found on a channel such as YouTube or Instagram.

2. Determining the Relevant Timeline

What determines the timeline of a media campaign? It depends on the product/service, message goals, audience, and calendar of events.

(Video) How to Create a Marketing Plan | Step-by-Step Guide

To establish the media campaign timeline, a project plan is necessary to determine what assets are necessary to support the campaign. When determining resource requirements, it can be helpful to start at the end. When is the optimal publish date (or dates)? With that in mind, the planner is free to plot the work necessary to get it done.

Every aspect of the plan must be given the right amount of time for development. For example, if the planner knows a great deal of market research will be required, multiple days should be devoted to that part of the plan.

Every stakeholder’s role must be taken into account and factored into the deadlines associated with each stage. Communication is key. Every person involved in the execution of the plan should have a means to communicate setbacks or ask relevant questions along the way.

3. Coordinating the Channel Mix

Rarely will a media plan include only one channel. Most campaigns will incorporate at least two — and possibly several more — to ensure that as many people as possible are served the content. But companies need to make sure that the message is cohesive across all channels.

When used wisely, channels can be complementary. For example, a long-form profile of a subject can be coupled with a short-form video that features an interview with the subject. The video and long-form article might be packaged together on a blog post, or they could be served up separately on different social media platforms to increase reach.

The concept is particularly true for social media channels. If a message is relevant to multiple audiences, it is important to distribute that message on platforms those audiences frequent. For example, a smartphone app with wide appeal might be advertised on a platform such as TikTok to reach younger audiences and on LinkedIn to appeal to business-minded professionals. Marketing teams should consider the timing and tone of these ads to avoid conflicting messages across platforms.

How to Choose a Digital Channel: Additional Resources

4. Leveraging Audience Targeting

Audience targeting is the process of determining who to share a message with and how to find them. Most marketers begin the audience targeting process by developing buyer personas, or fictionalized versions of the people they hope to reach. Once a company develops its target personas, they can better choose the right marketing platform to reach the intended audience.

Personas are derived from data such as age, gender, profession, buying habits, hobbies, socioeconomic status, geographic location, and personal or professional goals. This data can be compiled using a template that incorporates original research into a current customer base or gathered using tools such as Google Analytics.

An important element of persona development is determining what media platforms are frequented by the real people the persona represents. Services such as Google, Facebook, LinkedIn, and Twitter offer audience segmentation tools that break down the demographic information of their users to target users accurately.

Social Media Ad Audience Segmentation Resources

5. Setting Reach and Frequency Goals

Another important consideration in a media plan is the reach, which is closely related to frequency. As mentioned above, reach is a measurement of the number of viewers, readers, or listeners who are served the content. Frequency, also known as impressions, is the number of times they are likely to see or hear the piece of content over a set period of time. Marketers must decide what they hope to accomplish with reach and frequency when considering media plan options.

Reach and frequency typically are a function of spending money to amplify the message. Occasionally, a piece of content might go “viral” organically, without an associated ad buy to support it. But those occasions are rare, so a media plan must take into account the amount of money required to put the content in front of the right number of people.

Advertising dollars are devoted to social media platforms, such as LinkedIn and Facebook, based on an estimated number of users who will be served the content. The benefit of that kind of advertising, as opposed to traditional media such as an outdoor billboard or a magazine ad, is that the social media platforms allow marketers to target specific users with their advertising.

6. Choosing a Voice

The “voice” of a piece of content is the tone used to convey the message. It is determined in written assets by factors such as word choice and sentence length. In visual media, the use of color and shapes conveys “voice.”

The voice of a piece of content is important because people respond to authentic messaging. Consumers are savvy — they know when someone is trying to sell them something. The visceral response is to reject messaging that looks or sounds inauthentic or irrelevant.

(Video) 6 steps of marketing planning

How is authentic voice derived? It begins with the development of personas, as mentioned above. An important element of persona creation is determining factors such as education level, profession, and personal interests. Different segments of the population have their own vernacular, and marketers who capture that in a pitch-perfect voice are more likely to achieve success with their media plans.

Understanding the Difference Between Reach and Frequency: Additional Resources

Back To Top

Steps to Developing a Media Plan

A sound media plan ensures that the content has the best chance to effectively perform the function for which it was created. Without a well-conceived media plan, the marketing team is operating without a rudder. Success, if it comes, is a matter of luck rather than precise execution.

6 Media Planning Strategies to Grow your Marketing Efforts (3)

After evaluating the best media planning strategies, marketers need to establish the right plan for their business. Below is an overview of the steps to developing a media plan, starting with researching the market.

1. Conduct Market Research

Before a goal can be set, an editorial calendar can be developed, or a piece of content can be created, the marketing team needs to know a few things about the people they hope will consume or purchase their product or service. That requires market research, which is the first step in making a media plan.

Market research reveals the characteristics of buyer personas, such as age and other demographics. It provides information about buying habits and personal preferences. It tells the content creators what voice to use, what platforms potential customers frequent, and what type of content will resonate with users.

In short, market research is the backbone of the plan. It should be conducted thoroughly and updated regularly based on testing data and customer feedback.

2. Clarify the Objective

It is virtually impossible to create a successful marketing asset — an ad, blog post, video, static image, etc. — without first establishing why the asset is necessary. The objective will by necessity shape every aspect of the content.

What goals can a piece of content help the marketing team achieve?

  • Brand awareness and loyalty: Tell or show a user what the company and its people are all about.
  • Thought leadership: Show or tell a user why the organization and its people are experts in the field.
  • Information: Give users data or history they can use in their professional or personal lives.
  • Lead generation: Build the pool of potential customers by demonstrating how a product or service could be of use.
  • Lead conversion: Provide a means for a potential customer to actively seek more information or create an ongoing connection with the organization.

Establishing the goal or goals ahead of time enables content creators to fashion their work with purpose and direction. It streamlines the creative process and reduces the amount of time necessary for revisions. Time spent early on figuring out the endgame is time saved along the way.

3. Identify the Target Audience

According to HubSpot, audience targeting is “the method of separating consumers into segments based on interests and demographic data.” Characteristics of segments might be age, income, interests, gender, geographic location, and buying habits.

The main purpose of segmenting is to ensure that the right people are receiving the message. The “right people” are those who are likely to consume the product or service on offer.

Here are a few tips for effective audience targeting:

  • Mine the analytics. Google, Twitter, LinkedIn, Facebook, Instagram, and other platforms provide deep dives into consumer data such as geographic location, websites visited, and personal and professional interests. Mine these sources for information to learn more about consumers who already are engaged with the organization.
  • Conduct focus groups and surveys. Invite current users and customers to participate in fact-finding sessions, or use surveys to ask questions that will shed light on why people use products when and how they do.
  • A/B test. Testing the public responses to different types of content can reveal what works and what does not. An A/B test presents slightly different versions of content, such as an ad with the same words but different images. The version that performs better can be duplicated, while the other can be tweaked or used in further testing.

4. Set the Budget

Every potential cost must be taken into account when creating a media plan. A campaign might require payment for display advertising, social media ad placement, sponsored social media posts, paid search engine ad placement, influencer marketing expense, and more.

The media buyer’s role is to provide estimated costs for all of these items. The media planner then uses that information to determine cost-effective ways to create and distribute content.

(Video) Media Planning | Media Mix | Media Scheduling | Media Development Plan | Advertising

Hidden or unanticipated costs can derail a marketing campaign. Be sure to build in an “emergency” fund to cover extra costs such as fees, commissions, testing, and unforeseen expenditures.

Back To Top

Media Planning vs. Media Buying

A media planner develops the plan. A media buyer executes the plan. They work together to ensure that the content is delivered to the right people in the right places at the right times.

A media buyer, as the title implies, oversees efforts related to paid media. Media buyers must possess a working knowledge of the platforms used to distribute content — and how much it costs to use those platforms.

This includes social media advertising and paid search advertising, as well as traditional advertising methods such as outdoor billboards, TV, radio and newspapers. In most cases, a media buyer is assigned a budget once the media plan is developed.

Below is an overview of the working relationship between media planners and media buyers.

How Media Planners and Buyers Work Together

A media planner and media buyer typically consult at the start of the planning process. The planner relies on the expertise of the buyer, while the buyer works to ensure the plan is executed as expected.

The buyer’s role is to stay informed about cost and availability of paid platforms such as search engine ads (pay-per-click or banner ads), website advertising, social media ads, and traditional forms of advertising. The buyer might also recommend what platform or platforms make the most sense for the planner to incorporate, based on the campaign goals.

The planner relies on the buyer to place the content and monitor the amount of money spent. A buyer might also monitor key performance indicators, such as reach, frequency, audience engagement, conversions, and other important data.

Executing the Media Plan

On the organic, or non-paid, side of the campaign, the media planner might rely on a content manager or social media manager to distribute the content. On the paid side, the media buyer’s job is to:

  • Recommend paid advertising options
  • Buy ad space for a specific campaign
  • Negotiate rates for content distribution
  • Work with the content team to ensure all visual and wording guidelines are met (especially true for social media ads)
  • Set spending limits for paid search campaigns
  • Conduct campaign analysis to ensure cost efficiency

A media planner and media buyer should maintain communication throughout a campaign to be sure that all elements of the campaign are in sync. For example, if a media buyer finds that a particular paid search keyword has proved ineffective, they might pull the spending from that keyword and assign it to another.

The bottom line for the media planner-media buyer relationship: Neither one can operate effectively without the other’s clearly communicated input.

Media Plan Resources

Back To Top

Media Planning and Marketing

The average U.S. consumer spends more than 12 hours per day consuming media in some form, according to consumer research conducted by eMarketer. It is incumbent on marketing teams to develop an effective media plan to reach consumers where they are.

Media planning requires a thorough grasp of the use of different forms of media (digital and traditional). A media planner needs to know about the platforms that can deliver the message, as well as the costs associated with them. A well-conceived media strategy saves time and money, ensures efficient delivery of content to the right people, and helps an organization channel its creative energy toward developing content that supports sales, marketing, and brand awareness goals.

(Video) How To Generate Quality Leads On WhatsApp | WhatsApp Lead Generation Strategy

Back To Top


What is the 6 P's in marketing? ›

The building blocks of an effective marketing strategy include the 6 P's of marketing: product, price, place, promotion, people, and presentation. The effective integration of the 6 P's of marketing can serve as the foundation for an effective growth strategy.

What are marketing media strategies? ›

A media strategy is a type of strategy that implements the use of a particular media to achieve advertising or marketing goals. Media strategies are frequently used in advertising campaigns to increase brand awareness and interest in a company's products or services.

What is media planning strategy? ›

Media planning is the process of determining how, when, and to what audience a branding or advertising message will be delivered. A media planner analyzes how a message is intended to support a marketing or advertising strategy and then develops tactics to share that message in the right places with the right people.

What are the 6 stages involved in creating an effective social media plan? ›

6 Essential Steps to Creating a Brilliant Social Media Marketing Strategy
  • Identify your goals. ...
  • Choose the best platform(s) for your audience. ...
  • Create a schedule. ...
  • Engage with your audience. ...
  • Track the right metrics. ...
  • Adapt, learn and grow.

What are the six strategies to attract customers? ›

The following six strategies will help you attract and keep customers.
  • Offer quality products. Good quality is the most important reason cited by consumers for buying directly from farmers. ...
  • Cultivate good people skills. ...
  • Know your customers. ...
  • Use attractive packaging. ...
  • Let customers try samples. ...
  • Be willing to change.

What are the six ways of promoting? ›

  • Media relations.
  • Social media.
  • Digital advertising.
  • Press advertising.
  • Direct mail.
  • Search engine optimisation (SEO)
  • Email marketing.

What are the 6 types of social media marketing? ›

What Are the 6 Types of Social Media? The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.

What is a marketing strategy example? ›

Marketing strategies

For example, if your marketing plan is to promote a new product or service, you might have a strategy dedicated to how you're going to use email marketing to support these broader goals. Every marketing plan will most likely produce several marketing strategies as part of the broader plan.

What is media planning with examples? ›

Media planning describes the decisions made in advertising to deliver a message regarding a particular product or service. It is how, where, and when media content is shared with the public or a target audience to communicate to them about a particular commodity or service.

Why is media planning important? ›

Successful media planning means that the business attracts new customers, increases its market share, raises people's brand awareness, and builds a strong reputation by advertising. Planning helps determine all critical points of promotional campaigns and reach the brand's objectives smoothly and without overspending.

What makes a good media plan? ›

Your Media Plan should include specific objectives such as impressions, clicks, conversions, sales, and Return on Ad Spend (ROAS). Your goals should include specific counts and amounts, not simply CPMs and conversion rates.

How can I improve my social media marketing efforts? ›

Social media marketing tips
  1. Define goals and objectives. ...
  2. Identify the target audience. ...
  3. Select the right platforms. ...
  4. Develop or align with a content strategy. ...
  5. Publish content consistently. ...
  6. Use visuals to tell a story. ...
  7. Monitor conversations and create relationships. ...
  8. Use scheduling and automation tools.
27 Oct 2021

How do you create a successful social media marketing strategy? ›

How to Create a Social Media Strategy
  1. Define your target audience.
  2. Start blogging.
  3. Create educational content.
  4. Focus on a few key channels.
  5. Develop a recipe card to guide you.
  6. Measure your results.
  7. Adjust your tactics.
14 Jul 2022

What strategies will you use to attract customers? ›

5 Tips for Attracting New Customers
  • Identify Your Ideal New Customers. ...
  • Use Direct Response Marketing to Attract Customers. ...
  • Give Something Away to Entice New Customers. ...
  • Give Your Business a Face Lift to Increase Sales. ...
  • Get The (Right) Word Out.

What marketing strategies are required to attract customers? ›

Here are 10 common marketing strategies companies use to reach more customers, encourage repeat business and build brand loyalty:
  • Leverage social media.
  • Start a blog.
  • Maximize search engine optimization (SEO).
  • Create a call to action (CTA).
  • Engage influencers.
  • Build a mailing list.
  • Create an affiliate program.

What strategies are required to attract customers marketing strategy? ›

Here are 10 tried-and-true tips to help you attract more customers.
  • Offer new customers discounts and promotions. ...
  • Ask for referrals. ...
  • Recontact old customers. ...
  • Network. ...
  • Update your website. ...
  • Partner with complementary businesses. ...
  • Promote your expertise. ...
  • Take advantage of online ratings and review sites.
28 Feb 2020

What are the top 5 marketing strategies? ›

Here are five strategies that will boost business.
  • SEO. ...
  • Influencer marketing. ...
  • PR and affiliate marketing. ...
  • Email marketing. ...
  • Social media marketing.
18 May 2022

Why promotion strategy is important? ›

Why Are Promotions Important? The most important purpose that a promotion serves is that it sets a business apart from its competitors. No business will ever need to run any promotions if there wasn't any competition. You have to stay ahead of your competitors in order for customers to keep doing business with you.

What are the 4 types of marketing strategies? ›

What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives. The 4 Ps were first formally conceptualized in 1960 by E.

How can marketing strategies be improved? ›

15 Suggestions to Improve Your Marketing Operations from Leaders
  1. Establish a cross-department workflow. ...
  2. Work with your audience in mind. ...
  3. Know your customers. ...
  4. Align all consumer insights. ...
  5. Establish your key marketing metrics. ...
  6. Prioritize content development. ...
  7. Stay on brand. ...
  8. Focus on the ROI of your campaigns.
1 Jun 2022

How do you promote marketing? ›

Take a look at these 12 methods below and see which ones make the most sense for your business.
  1. Offer loyal customers an exclusive preview. ...
  2. Use a special introductory offer. ...
  3. 3. Make use of Google My Business. ...
  4. Run a social media contest. ...
  5. Spread the word via email. ...
  6. Write a blog post. ...
  7. Host an event. ...
  8. Offer a complimentary upgrade.
29 Jul 2020

What is the 6 type of media? ›

Modern media comes in many different formats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet.

Which social media is best for marketing? ›

  • 1. Facebook. Facebook has more than 2.27 billion active monthly users, which makes it your number one choice. ...
  • Twitter. Twitter has an average of 186 million daily active users. ...
  • LinkedIn. LinkedIn is known as the primary social networking site for professionals. ...
  • Instagram. ...
  • YouTube. ...
  • Pinterest. ...
  • Reddit. ...
  • Snapchat.
28 Sept 2020

What is a successful marketing strategy? ›

The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits based on the audience's point of view and interests, and delivered at an appropriate time – when the audience is most likely to be attentive to and interested in the message being delivered.

What is marketing strategy in your own words? ›

A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.

What are 5 examples of marketing? ›

  • Get on the Phone and Cold Call. Whether they call current customers or members of the general public, companies often simply call people up on the phone and offer them services. ...
  • Send a Punchy Newsletter. ...
  • Search Engine Marketing. ...
  • Meeting Customers at Trade Shows. ...
  • Product Placement in Entertainment.

How do you write a media strategy? ›

How to write an effective media strategy for your charity
  1. Set clear, measurable media objectives. ...
  2. Research your target audience. ...
  3. Craft your key messages. ...
  4. Create content that fits its platform. ...
  5. Define your distribution channels. ...
  6. Monitor, Measure and Evaluate.
6 Aug 2019

What are the types of media planning? ›

There are two main areas of media planning advertising. Online media channels include display ads and video marketing. Offline media channels include radio/podcasts and print. There are also three types of digital media planning, paid media, owned media, and earned media.

How do I create a winning media plan? ›

How to create a media plan
  1. Understand your company's goals. ...
  2. Determine your target audience. ...
  3. Decide on the media types. ...
  4. Consider the details of the campaign. ...
  5. Conduct market research. ...
  6. Compile information into a plan. ...
  7. Evaluate your campaign's success.

What are the factors affect media strategy? ›

Following are the factors affecting media planning:
  • Factor # 1. Nature of Product:
  • Factor # 2. Nature of Customers:
  • Factor # 3. Distribution of Product:
  • Factor # 4. Advertising Objectives:
  • Factor # 5. Nature of Message:
  • Factor # 6. Size of Ad-Budget:
  • Factor # 7. Media Used by Competitors:
  • Factor # 8. Media Availability:

What are marketing media objectives? ›

Media Objectives. Media objectives. define the who, where, and when of the target audience in the context of an overall marketing plan and budget. Note that media objectives don't state which media will be used, because how you reach the audience is part of setting a media strategy.

What is the first step when developing a media plan? ›

1. Conduct market research. The first thing you'll want to do when developing your media planning process is conduct market research. Market research allows you to tailor the content you create and the media plan you implement to your target audience and customers.

How do you evaluate a media strategy? ›

Here are our Top 5 Ways to Evaluate Your Social Media Plan, so you know if it's working.
  1. Get SMART about your core objectives. ...
  2. Focus on interactive when crafting posts. ...
  3. Conduct an audit of your audience and the competition. ...
  4. Set priorities for your list of tasks. ...
  5. Continue to analyze your strategy and make improvements.

What are examples of social media strategies? ›

What are some social media strategies?
  • Using humor.
  • Use influencer marketing right.
  • Involve your community and user-generated content.
  • Hold social media contests and giveaways.
24 Aug 2022

Why social media strategy is important? ›

A social media strategy will help you map out a plan to stand out from the crowd, build an audience of activated and informed followers, and create an environment where you can take leads and massage them through the buying cycle, from awareness to consideration to purchase phase.

Why is social media important for marketing? ›

Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience.

How do you develop a strategy? ›

How to write a business strategy?
  1. Consider your organization's mission and vision statements.
  2. Identify your company's core values.
  3. Conduct a SWOT analysis.
  4. Outline tactics to achieve goals.
  5. Create a plan for allocating resources to achieve the desired outcome.
  6. Evaluate results for effectiveness.
1 Jul 2020

What are the 10 steps to a successful social media strategy? ›

A 10-Step Checklist for Social Media Strategy Success
  1. Define Clear Goals. This is the foundation of your social media management or campaign strategy. ...
  2. Get To Know Your Audience. ...
  3. Choose the Right Platforms. ...
  4. Create a Content Bank. ...
  5. Identify Keywords and Hashtags. ...
  6. Create a Content Schedule. ...
  7. Set Up Social Tools. ...
  8. Set Your Analytics.
15 Feb 2018

What are the 7 P's in marketing? ›

It's called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.

What is the 5 P's of marketing? ›

The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments. Read on to find out more about each of the Ps.

What is the most important P in marketing? ›

Price: The Most Important P in the Marketing Mix.

What is a marketing mix example? ›

Another example of marketing mix is Tiffany & Co. applying product as their competitive edge. Their signature diamond cut (called a “Tiffany True Cut”) is only available at their store. The “Tiffany Blue” of their packaging is so distinctive that the Pantone Company has even named the color after the brand.

What are the 4 types of marketing strategies? ›

What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives. The 4 Ps were first formally conceptualized in 1960 by E.

What are the 4 C's of marketing management? ›

The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book 'Foundations of Marketing' (2009).

What are the most essential 7 M's in marketing? ›

Seven cyclical elements to a successful integrated marketing program are: mindset, measure, model, map, make, modify, and monetize.

What are the top 5 marketing strategies? ›

Here are five strategies that will boost business.
  • SEO. ...
  • Influencer marketing. ...
  • PR and affiliate marketing. ...
  • Email marketing. ...
  • Social media marketing.
18 May 2022

What are the 3 C's in marketing? ›


It consists of the company, the customer, and the competition, which are the three critical components to creating a successful strategy.

What are 5 examples of marketing? ›

  • Get on the Phone and Cold Call. Whether they call current customers or members of the general public, companies often simply call people up on the phone and offer them services. ...
  • Send a Punchy Newsletter. ...
  • Search Engine Marketing. ...
  • Meeting Customers at Trade Shows. ...
  • Product Placement in Entertainment.

What is a marketing strategy example? ›

Marketing strategies

For example, if your marketing plan is to promote a new product or service, you might have a strategy dedicated to how you're going to use email marketing to support these broader goals. Every marketing plan will most likely produce several marketing strategies as part of the broader plan.

What are marketing strategies in business? ›

A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company's value proposition, key brand messaging, data on target customer demographics, and other high-level elements.

What is the importance of marketing? ›

The importance of marketing for your business is that it makes the customers aware of your products or services, engages them, and helps them make the buying decision. Furthermore, a marketing plan, a part of your business plan helps in creating and maintaining demand, relevance, reputation, competition, etc.

What is promotion strategy? ›

the element of a firm's decision-making concerned with choosing the most appropriate mix of advertising, sales promotion, personal selling and publicity for communication with its target market.

What are different promotional strategies? ›

Every company can target a unique audience depending on the products and services they offer. There are seven promotional categories, namely, direct marketing, sales promotion, digital marketing, personal selling, general advertising, public relations, and sponsorships.


1. How To Make a Digital Marketing Campaign Plan // Step by Step Guide to a Successful Campaign Launch
(Elif Hız)
2. 7 Key Steps to Planning and Launching a Successful Marketing Campaign | Marketing 360®
(Marketing 360)
3. 50 Minutes of Marketing Strategy You Can Start to Use Today | Digital Agency Expo Keynote
4. Level 02 Batch 63 Keyword Research
(Mohammed Imtiaz Zahid)
5. Media Planning, Media, Media types, steps in media planning, Media objective,Marketing Communication
6. Crush Your Digital Marketing Campaign Plan With These 6 Steps
Top Articles
Latest Posts
Article information

Author: Margart Wisoky

Last Updated: 03/11/2023

Views: 6192

Rating: 4.8 / 5 (58 voted)

Reviews: 89% of readers found this page helpful

Author information

Name: Margart Wisoky

Birthday: 1993-05-13

Address: 2113 Abernathy Knoll, New Tamerafurt, CT 66893-2169

Phone: +25815234346805

Job: Central Developer

Hobby: Machining, Pottery, Rafting, Cosplaying, Jogging, Taekwondo, Scouting

Introduction: My name is Margart Wisoky, I am a gorgeous, shiny, successful, beautiful, adventurous, excited, pleasant person who loves writing and wants to share my knowledge and understanding with you.